#its the western model and western fans that are perpetuating this viewpoint.

[sanstropfremir]

I might just go on a huge tangent on here so I sincerely apologize, but I think this is something you've slightly touched on before, so maybe it's interesting to you? About the fact that literally Nobody on the staff/people who work behind the scenes of everything in the kpop industry are credited, mentioned or acknowledged for their work (other than, for example, the surface level “the designer deserves a raise!!!” that i so often see in mv comments :/). What I wanted to talk about specifically though is the company’s complete lack of crediting of these people?? I wanted to look into who directed this new mv that just dropped that I really liked the artistry, editing, and general composition of, but I found absolutely nothing across the group’s yt videos or their pages of who the director is, perhaps the set designer, editor, etc. Utterly taken aback, I checked the descriptions of other kpop music videos, from the most popular to more unknown groups (Twice, Dongkiz, to name a few), and again, nothing. I thought I was going insane, so I looked at mvs for like Amercian bands, and their video details are completely filled with the information of the producer, the recording studio, mixer, master, etc. etc, my point is: so much more than just the group’s twitter or merch page??? I’m like what is going on?? I noticed the kpop mv's only list licensing info at least, but so did the american ones? Idk. It’s either me not knowing where to look, or maybe I’m late to the fact that that is just how things work with kpop group companies or the industry as whole, just giving you no details as to who the hell else worked on this mv or song. I love my biases and appreciate their contributions, but I do not buy for a second that, more often than not, they wrote or produced or mixed absolutely nothing. I think it’s a huge shame that this is done because it reinforces the false idea that the idols are the ones responsible for everything we’re seeing and listening to. Maybe that’s the point, and that’s exactly what the industry wants you to believe, which that just makes it really sad. (Wait also maybe it all gets hidden because its work for hire or the companies buy ownership copyright...)

so i want to clarify some things for you, from the perspective of someone who works in the arts industry. firstly, and most importantly: visible credits exist in western filmic media because of unions. and there are still a LOT of fields that are not unionized. for thousands of years it was fundamentally understood that no performance based art form was done singularly by an individual, so there was often not a reason for there to be 'credits' in the first place. the whole assuming the face of the project is the person who did the most work thing? that's a very new phenomenon in the history of art, and it's capitalism's fault.

secondly: um. you are definitely not looking in the right places bc people are ABSOLUTELY credited? especially music production staff? i guess if you only look at a music video then sure yea there's not always credits there, but companies literally release tracklists and highlight medleys on their main social medias AS PROMOTION that have LISTS of their arrangers and composers. hell, tan's most recent tracklist has their fucking midi programmer on it????

also..............the fucking ALBUMS HAVE CREDITS IN THEM. i can't believe i have to say this but THE ALBUMS ARE THE MAIN PRODUCT AND THEY HAVE PAGES OF CREDITS IN THEM. i...????

like???

i got addy (@hoforwonho) to send these to me, these are from a lucy album and nayeon's album, and they literally have pages of credits???

lastly, and most importantly: the only people who are being 'fooled' into thinking that idols are 'producing' most of the content are western fans. because that is the stereotype promoted BY THE WESTERN MUSIC INDUSTRY. so that is the lens through which you view the korean music industry. koreans and korean fans are well aware that idols do not produce their own artistic content, there is quite literally a stigma around idols in sk about how they are not viewed as artists SPECIFICALLY because of this. gdragon and jonghyun were HUGE deals for being some of the first idol producers + songwriters. music is a huge part of the korean entertainment industry and people who make music are very much a visible part of it. kim eana is a very famous lyricist and she has a popular radio show. kbs just did a whole competition show featuring producers as the contestants. companies are not required to put credits in music videos because music videos are only one part of a kpop cb, and they are also not obligated to put those credits in english. just because you can't find something doesn't mean that it doesn't exist and the whole industry is at fault for it.